Thursday, May 17, 2012
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What is CICERO?

CICERO: The new public speaking system

Inspired by the name of civilization’s original great public speaker, Marcus Tullius Cicero, the CICERO system of public speaking training is a comprehensive approach that takes presenters from the speech’s conception to its delivery.  The system was developed by Richard Ryan Cowden, whose two decades as a professional speaker, professor, and director revealed that the world of speech coaching lacked a specific methodology by which to train presenters-to-be.

Designed to be extremely user-friendly, the CICERO system divides what can seem an overwhelming and frightening task into six manageable, common-sense “columns” of effective speaking using Cicero’s name as an anagram:

CLARITY: Develop a razor-sharp focus on the task at hand.

INFORMATION: Focus the presentation on what really matters.

CREATIVITY: Maximize your personal strengths and individual style.

ETHICS: Learn to speak responsibly to diverse audiences

REHEARSAL: Discover why nothing beats preparation.  Nothing.

ORATORY: Because how you say it means as much as what you say.

All of our executive speech coaches have been trained in the CICERO system and have the skill necessary to bring out speakers’ natural strengths while helping to build skills in areas they lack confidence.  We have worked with diverse clients from the undersecretary of the United Nations to numerous Fortune 500 executives.  Our coaches use the state-of-the-art teleprompting equipment and software also employed by the American Movie Company, so clients have the benefit of “one-stop shopping” for all of their presentation needs.

Watch this introductory YouTube video for more information:

 

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